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Content & Branding Archives

Content & Branding is the "what" of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific

2024 Jan 13

The Best Advertisements of All Time: Top 19 Iconic

Dec 11, 2024 · The brand sponsored Felix Baumgartner''s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide. The feat showcased Red Bull''s

2026 Feb 18

How social listening is the key to cultural relevance to your

Feb 24, 2025 · Discover the fastest way to understand your audience and superpower your brand comms. In today''s marketing world, cultural relevance is key to everything from getting your

2024 Apr 19

Branding | American Marketing Association

Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach

2026 Feb 16

The Ultimate Guide to Advertising 2025 | Types, Strategies

Apr 21, 2025 · Discover the latest advertising strategies, types, and trends for 2025. Learn how to boost your brand and maximize ROI with proven best practices.

2025 May 05

15 Creative Marketing Campaign Ideas to Skyrocket Your

Dec 9, 2024 · We''re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire,

2025 Apr 14

What is Marketing? — The Definition of Marketing — AMA

Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,

2025 Sep 30

What Is Branding? Complete Guide for Marketers in 2025

Apr 23, 2025 · Brand positioning is about identifying the specific problem your brand solves for customers and differentiating yourself from the competition. Spotify for instance, positioned

2025 Dec 30

The Power of a Brand Name: Why It Matters

Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare''s Juliet, who should know better than most that names can have life-or-death

2025 Jul 08